As part of incodia’s innovative approach to card technology it worked to configure and create a state-of-the-art, contactless loyalty card for Tesco that will redefine the loyalty market and revolutionize the way the consumer interacts, with a tap or hover at the till points.
Scott Maxted, Operations Director comments, “incodia has invested significantly in market leading capabilities to increase capacity and innovate our markets, including a unique high-speed personalization platform that encodes RFID and magnetic stripe while offering dual DOD inkjet personalization to both faces of the card, in one pass.”
“We have listened to customers and we’re delighted to have made Clubcard even simpler and easier to use by working in partnership with incodia to introduce a brand-new contactless card.”
Simon Pepperdine, Tesco Clubcard Project Manager
Instrumental in the development of the contactless card and the bespoke red core, incodia leveraged vast experience, from advising on the technology requirements to the functionality and aesthetics, pooling its expertise in design, technology, IT, manufacture, personalisation and fulfilment.
Nick Cahn, Managing Director of incodia., said, “We are proud to have delivered such an innovative product for Tesco. The new RFID loyalty Clubcard will help Tesco make further enhancements to what is already a fantastic reward program. The hardwork and dedication of our team, who personalised more than a million card and fob packs per week to bring this complex project to fruition ahead of schedule, is what makes incodia the market leader in the loyalty and gift card sectors.”
Simon Pepperdine, Tesco Clubcard Project Manager, said, “Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us. We have listened to customers and we’re delighted to have made Clubcard even simpler and easier to use by working in partnership with incodia to introduce a brand-new contactless card.”